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Olympic Games Secure First Global Banking Partner
30 Apr
Summary
- JP Morgan Chase is the first global bank in Olympic history to join the TOP program.
- The partnership covers the 2028 Los Angeles and 2030 French Alps Games.
- This deal supports athletes and aims to create global community impact.
JP Morgan Chase has made history by becoming the first global banking institution to join the prestigious Olympic Partner Programme (TOP). This landmark agreement signifies a major boost for the International Olympic Committee (IOC).
The banking giant's partnership will extend through the 2028 Los Angeles Summer Olympics and Paralympics, and the 2030 Winter Olympics and Paralympics to be held in the French Alps. This collaboration highlights the IOC's strategic goal of securing long-term support.
Created in 1985, the TOP programme grants exclusive global marketing rights to a select group of companies. JP Morgan Chase's involvement comes at a crucial time, following reports of a slump in IOC revenues and high-profile withdrawals of previous sponsors.
JP Morgan Chase already boasts a robust sports sponsorship portfolio, including major events like the US Open and partnerships with England's football teams. Their commitment underscores a shared vision for athlete support and global community engagement.
