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India Inspires Johnnie Walker's New Blue Label
2 Nov
Summary
- First India-inspired blend by Johnnie Walker launched globally.
- Dr. Emma Walker crafted the limited-edition Festive Blend.
- The blend features notes of cardamom, saffron, and rosewater.
Johnnie Walker has unveiled its first limited-edition whisky inspired by India, the Blue Label Festive Blend. This significant launch marks a new direction for the nearly 200-year-old Scotch brand. The exclusive expression is now available in India, the United Kingdom, and the United States, alongside Global Duty Free channels.
Master Blender Dr. Emma Walker meticulously crafted this unique blend, selecting from over 10 million casks. The Festive Blend's distinctive flavor profile incorporates notes of cardamom, saffron, rosewater, citrus, honey, and warm spices, with a subtle hint of smoke.
Ruchira Jaitly of Diageo India highlighted India's growing influence on the whisky category. The launch event in Mumbai on October 30 featured a projection on the Gateway of India, reinforcing the brand's "Keep Walking" philosophy and its commitment to culturally relevant luxury.
