18th Century Knitwear Brand Thrives on Heritage & Innovation

The John Smedley brand, with roots tracing back to 1784, is the world's oldest continuously operating clothing factory, situated in Derbyshire. This historic manufacturing site remarkably combines 18th-century craft with advanced Japanese knitting technology and bespoke machinery dating back over 60 years. The company, which holds royal warrants, produces approximately 4,500 items weekly, including contracts for high-end brands.

Facing challenges in the luxury market, John Smedley has invested over £4 million in 2024 to enhance efficiency and expand its product range. Marketing expert Jess McGuire-Dudley, now managing director, highlights the company's openness to change and its success in attracting new talent. Young people are drawn to the brand's craft skills and sustainability, with the company offering staff benefits and refurbished housing.

Despite recent sales and profit dips, including a £720,000 pre-tax loss in the year ending March 31, 2025, John Smedley is undergoing a turnaround. Strategic pivots include improving its online presence, expanding European trade with a new showroom in Milan, and successful celebrity collaborations like the one with Bill Nighy. The company's dedicated family ownership, comprising about 65 founding family members, remains committed to prioritizing British manufacturing over cheaper offshore production.

John Smedley's rich history includes early manufacturing of underwear, with some suggesting the term 'long johns' originated from the brand. The iconic three-button polo shirt, first produced in 1932, remains a bestseller, with past endorsements from celebrities like Marilyn Monroe and Audrey Hepburn. Today, the brand sells globally through its website and stores, including a new diffusion line, JS.