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JioStar: Tech, Not Content, Drives Media's Future
13 Sep
Summary
- Technology, not just content, is central to JioStar's strategy.
- JioStar eyes new revenue streams beyond ads and subscriptions.
- Content commerce experiments like Swiggy integration show promise.
JioStar, under Uday Shankar, is strategically positioning itself as a technology-first media entity, shifting focus from conventional content creation to technological innovation. The company is actively pursuing disruptive revenue models beyond advertising and subscriptions, recognizing the need for new income streams in a challenging market.
Recent experiments, such as integrating Swiggy for food ordering within the JioHotstar app during the IPL, highlight JioStar's foray into content commerce. This initiative aims to leverage multitasking consumer behavior for enhanced engagement and monetisation, showcasing a unique approach to platform development.
With a significant subscriber base and a vision to innovate, JioStar is set to explore further technological advancements and novel revenue avenues. The company's forward-looking strategy underscores a commitment to redefining the media and entertainment industry's future, both in India and globally.
