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JioHotstar Invests $444M in South Indian Content
9 Dec
Summary
- JioHotstar will invest $444 million over five years for content.
- South Indian films are increasingly rivaling Hindi cinema's success.
- Southern users spend 70% more time on the JioHotstar platform.
JioHotstar is set to invest $444 million over the next five years, focusing on content creation from South India. This significant financial commitment underscores the streaming platform's belief in the burgeoning market for regional cinema.
The investment arrives as South Indian films gain substantial traction both domestically and internationally, challenging the long-standing dominance of Hindi cinema. This trend presents a clear opportunity for JioHotstar to expand its reach.
Consumers from southern Indian states demonstrate higher engagement, spending 70% more time on JioHotstar. The platform aims to leverage this by investing in series, movies, and non-scripted content from the region.
