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JetBlue Accused of 'Surveillance Pricing'
23 Apr
Summary
- Lawsuit claims JetBlue uses trackers to dynamically set ticket prices.
- Allegations suggest personal data is shared with third parties for fare adjustments.
- A passenger's complaint followed a rapid ticket price increase after an inquiry.
A lawsuit filed in Brooklyn federal court alleges that JetBlue employs "surveillance pricing," using customer personal data to dynamically set ticket prices. The complaint claims the airline utilizes "trackers" and shares data with third parties to adjust fares.
This legal action followed a social media exchange where a passenger noted a rapid increase in ticket cost after an inquiry. JetBlue attributed fare changes to demand and inventory adjustments, while also stating it does not use personal data for pricing.
Concerns about data usage in airline pricing have drawn attention from lawmakers. Two Democratic lawmakers recently questioned JetBlue about its data practices, and previously, congressional members inquired about similar practices at Delta Air Lines. The current lawsuit seeks unspecified damages for alleged violations of federal and state consumer protection laws.
