Jeff Sosnow Takes Helm at Legendary Reprise Records

Jeff Sosnow has been elevated to the role of president at Reprise Records, while maintaining his position as Executive Vice President of A&R for Warner Records. In his expanded capacity, Sosnow will lead the iconic label, originally established by Frank Sinatra in 1960. He will continue to steer A&R strategy for Warner Records, which was recognized as Variety's Hitmakers label of the year in 2024.

Sosnow articulated his long-standing passion for supporting artists and helping them translate their experiences into impactful music. He conveyed deep gratitude to Warner Records leadership for their trust and guidance. Taking the reins of Reprise, a label he has long admired, represents a significant privilege, and he eagerly anticipates contributing to its storied history.

Since joining Warner Bros. Records in 2012, Sosnow has been instrumental in developing the careers of numerous artists. Reprise Records, which once released seminal works by artists like Jimi Hendrix and Joni Mitchell, now operates as a distinct imprint within the Warner Records Group.