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Jaywick Sands: England's Poorest Neighborhood Fights to Improve
31 Oct
Summary
- Jaywick Sands remains England's most deprived area for 4th consecutive time
- High child poverty rates in many London boroughs, despite wealth
- Deprivation persists in post-industrial northern and midlands towns

As of October 31st, 2025, the small seaside village of Jaywick Sands in Essex has once again been named England's most deprived neighborhood, a title it has held for the past 4 years. This former holiday destination for working-class Londoners has become a symbol of the country's economic and social challenges, with high levels of poverty, unemployment, and geographic isolation.
The latest indices of multiple deprivation also reveal a surprising trend in London, where many inner-city boroughs are grappling with staggering child poverty rates. In Tower Hamlets, 71% of children live in income-deprived households, while the figure stands at 64% in Hackney and 60% in Newham. Even the supposedly affluent borough of Islington has a child poverty rate of 53%, on par with the post-industrial town of Burnley.




