Home / Business and Economy / Japan Inc. Goes Colorful: Hair, Sneakers, and Style Rule Workplaces
Japan Inc. Goes Colorful: Hair, Sneakers, and Style Rule Workplaces
19 Feb
Summary
- Companies now allow diverse hair colors and sneakers at work.
- Relaxed dress codes aim to attract and retain employees.
- Employees report increased motivation and job satisfaction.
Many Japanese companies are embracing a more relaxed approach to workplace attire, permitting employees to showcase their individuality with unique hair colors, fashionable sneakers, and personal style. This progressive shift aims to enhance employee appeal and retention, particularly in sectors facing labor shortages.
At Happy Net, a nursing home in Tokyo, the policy change in April 2024 has led to staff like Yuna Kanasashi, aged 31, sporting pink hair. This move has reportedly increased motivation and employee loyalty, with some staff citing the relaxed rules as a reason to stay.
Public transportation is also adapting, with Tokyo Metro Co. now allowing dyed hair, sneakers, and no ties for its employees. Station staff member Daisuke Kobayashi, 29, noted an improved balance between personal style and work, believing it will attract more applicants.
The Seims drugstore chain has also updated its policies, permitting any hair color, nail art, and multiple earrings. A 24-year-old employee shared that positive customer feedback on her nails boosted her work motivation.
