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Jaguar Design Chief Exits After 'Woke' Rebrand Row
20 Mar
Summary
- Design boss Gerry McGovern is leaving Jaguar Land Rover at the end of March.
- His tenure included the controversial 'woke' rebrand of Jaguar's electric vehicles.
- McGovern will establish his own creative consultancy after his departure.
Gerry McGovern, the chief creative officer for Jaguar Land Rover, will officially leave the company on March 31st. His departure follows months of controversy, particularly concerning his role in Jaguar's electric vehicle rebrand. McGovern, who has spent two decades at JLR, was responsible for the design direction of iconic models such as the Range Rover, Defender, and Discovery.
He is notably remembered for spearheading Jaguar's electric rebrand, which included the reveal of the polarizing pink Type 00 concept in Miami in 2024. This rebrand faced criticism from figures like Donald Trump and Elon Musk, though McGovern defended the approach as fearless creativity.
McGovern's tenure also saw significant successes, including the reinvention of the new Defender and enhancing Range Rover's luxury status. He received an OBE for his contributions to automotive design in 2020. Following his exit, McGovern intends to launch his own creative consultancy firm.
