Home / Business and Economy / Tiny Town, $4B Snack Empire: Jack Link's Secret
Tiny Town, $4B Snack Empire: Jack Link's Secret
31 May
Summary
- Jack Link's has grown into a $4 billion global business.
- The company maintains headquarters in tiny Minong, Wisconsin.
- CEO Troy Link wakes early to maintain discipline and focus.
Jack Link's, a multinational meat snack company with a valuation of $4 billion, has its headquarters in Minong, Wisconsin, a town with a population under 1,000. Founded 40 years ago by Jack Link, the business has expanded globally, now selling products in over 55 countries.
CEO Troy Link, who assumed day-to-day leadership in 2013, emphasizes the foundational principles of discipline and hard work instilled by his father. He continues a tradition of waking between 4 and 5 a.m. to focus on strategic tasks, a ritual he believes is crucial for managing a large enterprise.
The company's enduring success is partly attributed to its decision to remain headquartered in Minong, which Link believes keeps leadership connected to everyday consumers. Despite its global reach, Jack Link's maintains a grounded approach, focusing on efficiency and customer connection.
