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ITVX Recoups Investment Early Amid ITV's Financial Resilience
5 Mar
Summary
- ITVX recouped its entire investment four years ahead of schedule.
- ITV Studios achieved 10% revenue growth, boosted by global streaming platforms.
- Full-year 2025 results surpassed market expectations, ahead of projections.
ITV has reported 2025 full-year results that exceeded market expectations. The company's strategic transformation is demonstrating success, with its studios arm and streaming platform ITVX leading the way. ITV Studios experienced a robust 10% growth in external revenue, reaching £2.13 billion ($2.84 billion), primarily due to strong demand from global streaming platforms.
The Media & Entertainment division saw total revenue decline by 5% to £1.991 billion ($2.65 billion), largely due to a 5% drop in total advertising revenue. However, ITVX continued its upward trajectory, with streaming hours increasing by 16% and monthly active users growing by 12% to 16.5 million. A significant achievement for ITVX is recouping its entire investment four years ahead of schedule.
Discussions are ongoing with Sky regarding a potential sale of ITV's Media & Entertainment business. The company also achieved £63 million ($83.9 million) in permanent non-content cost savings in 2025. Looking ahead to 2026, ITV Studios anticipates further good revenue growth, while total advertising revenue is forecast to decline by approximately 2% in the first quarter.
