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ITV Invests Millions in Joe Wicks' Fitness App
1 Jan
Summary
- ITV is investing up to £3 million into The Body Coach app.
- The app features workouts, meal plans, and progress tracking tools.
- An advert will air on ITV during Joe Wicks' New Year's Day special.
ITV is injecting up to £3 million into The Body Coach app, a digital fitness platform developed by popular TV personality Joe Wicks. This investment marks a significant endorsement for Wicks' venture, which he launched at the close of 2020.
The Body Coach app provides users with an integrated approach to health and wellness. It features a variety of workout and fitness programs, complemented by personalized meal planning capabilities and daily tools designed to monitor progress and maintain user motivation.
To amplify the app's reach, a dedicated television advertisement will be featured on ITV. This promotion is strategically timed to coincide with Joe Wicks' New Year's Day special program airing on the broadcaster, leveraging the seasonal surge in health and fitness interest.
