What is ITC's strategy for '24 Mantra Organic'?

ITC is expanding its organic food portfolio and distribution network in India and increasing exports to Europe and other markets.

What is the growth potential of India's organic food market?

India's organic food market is growing 15-20% annually, with significant room for expansion due to low current penetration.

Which countries is ITC targeting for organic product exports?

ITC is looking beyond the US to export organic products to Europe, Canada, Southeast Asia, and the Middle East.

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ITC Eyes Organic Food Dominance

23 Nov

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Summary

ITC expands its organic food portfolio with '24 Mantra Organic'.
The company aims to increase exports beyond the US to Europe.
India's organic market shows immense growth potential with low penetration.

Diversified conglomerate ITC Ltd is strategically bolstering its '24 Mantra Organic' brand, aiming for a dominant position in India's burgeoning organic food sector. The company is enhancing its product portfolio and expanding its distribution reach across the nation to capitalize on the market's significant growth potential.

ITC is also looking to diversify export markets for its organic products beyond the United States, with a particular focus on Europe and other key overseas regions. This expansion is supported by the recent acquisition of Sresta Natural Bioproducts, strengthening ITC's capabilities in the future-ready FMCG business.

The Indian organic food market, estimated at ₹10,000 crore, is growing robustly with an annual rate of 15-20%, yet its penetration remains low at 0.3% compared to global averages. This presents a substantial opportunity for growth, driving ITC's strategic focus and investments in the organic segment.

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