How is Apple addressing its AI development challenges?

Apple is partnering with Google, leveraging its Gemini 3 AI model to enhance Siri's capabilities and introduce delayed AI features.

Did Apple's profits increase during the holiday quarter?

Yes, Apple's profits rose by 16% to $42.1 billion for the holiday quarter.

Home / Business and Economy / iPhone Sales Break Records Amid AI Stumbles

iPhone Sales Break Records Amid AI Stumbles

30 Jan

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Summary

iPhone sales hit a record $85.3 billion last quarter.
Apple's profit rose 16% to $42.1 billion for the period.
Google's Gemini AI model will power upcoming Siri upgrades.

iPhone Sales Break Records Amid AI Stumbles

Apple achieved record-breaking iPhone sales of $85.3 billion during the recent holiday quarter, marking a significant 23% year-over-year increase. This robust performance propelled Apple to a profit of $42.1 billion, a 16% rise from the previous year, with total revenue also climbing to $143.8 billion. Despite the sales success, Apple has faced scrutiny for delays in delivering promised AI advancements for its devices, particularly the Siri virtual assistant.

To address these artificial intelligence shortcomings, Apple has partnered with Google, leveraging its Gemini 3 AI model. This collaboration is intended to bolster Siri's capabilities, making it more conversational and versatile. Apple aims to launch these delayed AI features soon. In the previous year, the iPhone maintained its position as the global sales leader, capturing nearly 20% of the market share.

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