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iPhone 18 Pro Sales Surge 3.1% Globally
27 Oct
Summary
- Global iPhone 18 Pro sales increased 3.1% over last year's models.
- China sales grew significantly, while US and Japan saw declines.
- iPhone 18 Pro Max made up 56% of series sales, a slight drop.
Global sales for Apple's iPhone 18 Pro series opened with a modest 3.1% increase in its initial three weeks, compared to the iPhone 17 Pro series' performance last year. Strong demand in markets like China, where sales surged by 29%, significantly bolstered these figures. This growth in China was attributed to better initial availability and increased prices of rival Android phones.
Conversely, sales in other major markets presented a less optimistic picture. The United States saw a 4% decrease in sales, while Japan experienced a substantial 27% drop. These declines were linked to higher prices for the new models and, in the US, a perception of limited significant upgrades in features or design to justify the cost. In Japan, currency exchange rates further amplified the price increases, impacting demand.
Within the iPhone 18 Pro series itself, the Pro Max model continued to be the dominant seller, accounting for 56% of all sales during this period. This represents a slight dip from the 57% share held by its predecessor in the prior year, suggesting a minor shift in consumer preference within the premium segment.
