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Intuit Stock: Undervalued or Overhyped?
2 Dec, 2025
Summary
- Intuit's year-to-date share return is 1.81%, with strong long-term gains.
- Analysts project Intuit's fair value at $805.22, indicating undervaluation.
- Mailchimp's slow growth poses a potential challenge to Intuit's outlook.

Intuit's stock performance presents a mixed picture for investors, with a modest 1.81% year-to-date return contrasting with strong three- and five-year gains. This performance has sparked renewed interest in the company's growth trajectory within the evolving fintech sector. The current market valuation is being scrutinized against analyst projections.
Most analysts view Intuit as significantly undervalued, estimating its fair value at $805.22. This optimistic outlook is supported by the accelerating adoption of Intuit's AI-driven platform, which leverages AI agents and human experts. The company aims to consolidate customer technology stacks, automate workflows, and enhance customer ROI, paving the way for increased average revenue per customer and improved profit margins.
Despite the bullish forecasts, Intuit faces potential hurdles. The slower-than-expected growth of Mailchimp, an Intuit subsidiary, alongside ongoing challenges in international markets, could impede the company's optimistic growth narrative. Investors are weighing these factors as they assess Intuit's future potential.



