What is ING's approach to private banking?

ING combines digital innovation with personal guidance, focusing on a unified philosophy and investment platform for all clients.

How does ING make investing accessible?

ING uses digital tools like 'Roundup and Invest' to let clients invest spare change, simplifying entry into wealth building.

What does ING's X-Ray tool offer clients?

The X-Ray tool provides clients with detailed transparency into their investments, showing exposure by geography and sector.

Home / Business and Economy / ING Blends Digital Speed with Human Touch in Wealth

ING Blends Digital Speed with Human Touch in Wealth

23 Dec, 2025

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Summary

ING prioritizes human connection in evolving private banking.
Digital tools like 'Roundup and Invest' simplify wealth building.
ING's platform offers transparency into investments by sector.

ING Blends Digital Speed with Human Touch in Wealth

ING is embracing a "modern wealth" approach in its private banking services, distinguishing itself through a unique fusion of digital innovation and essential human interaction. This strategy aims to bridge the gap between high-cost traditional services and purely digital platforms by efficiently solving client problems using the bank's comprehensive offerings.

The bank's investment platform, designed for all clients, is layered to meet individual needs and goals, prioritizing simplicity in investing. Services extend to entrepreneurs, encompassing banking, lending, mortgages, and investments. Digital tools are central, with initiatives like the Netherlands' "Roundup and Invest" program enabling clients to invest spare change, effectively lowering the barrier to entry for wealth building.

Transparency is a key component, with tools like X-Ray providing clients detailed insights into their investments, including geographic and sector exposures. ING manages approximately €60 billion in private banking assets within its total €270 billion investment portfolio, highlighting its significant scale and commitment to a human-centric, digitally empowered wealth management experience.