Infibeam rebrands to AvenuesAI, eyes AI-powered future

Infibeam Avenues Ltd. has announced plans for a significant rebranding to AvenuesAI Ltd., with its board giving in-principle approval for the name change. This move signals a profound transformation from its origins as a payments and e-commerce infrastructure provider to an AI-led digital payment technology company.

The company's leadership emphasizes that artificial intelligence will now permeate nearly every aspect of its operations. This includes enhancing authorization processes, optimizing payment routing, bolstering fraud detection systems, improving credit scoring, and advancing cloud technologies. The new branding, AvenuesAI, directly reflects this deep integration of AI into its core products and services.

This strategic shift aims to position AvenuesAI as a globally recognized entity in the AI-driven fintech space. The company already boasts an international presence in the UAE, Saudi Arabia, Australia, and the US, with further collaborations in Oman. Despite the rebranding, its flagship CCAvenue payment gateway will continue to offer its comprehensive suite of digital payment and fintech solutions.