Indiegogo Shifts Gears: Ship While You Fund!

Indiegogo is set to revolutionize crowdfunding with its upcoming "Express Crowdfunding" format, enabling creators to commence shipping while their campaigns are still live. This departure from the traditional model, which mandates waiting until funding concludes, is a direct result of Indiegogo's recent integration with the technology of its parent company, Gamefound.

The migration to Gamefound's infrastructure, initially designed for a more conventional crowdfunding approach, necessitated adjustments. The underlying technology assumed a standard gap between campaign conclusion and the pledge manager phase for order finalization and address collection. This previous structure led to delays, as seen with Ayaneo's retro gaming handheld campaign.

Indiegogo's spokesperson confirmed that the new Express Crowdfunding format is expected to be available in early February. This development promises a more agile and efficient crowdfunding experience for creators and backers alike, potentially setting a new industry standard for product launches.