India's Vibrant Trade Fair Dazzles Visitors with Cultural Diversity

The 44th India International Trade Fair has commenced in New Delhi, showcasing the country's vibrant cultural and commercial diversity. The event, organized by the India Trade Promotion Organisation, opened on November 18, 2025, and will run until November 27.

The fair has transformed the Bharat Mandapam into a vibrant marketplace, with aisles brimming with an eclectic array of products. Visitors can explore Turkish door charms, Thai labubus, Bhagalpuri sarees, and the iconic pheran from Jammu and Kashmir, among other offerings. The event's theme, "Ek Bharat, Sreshtha Bharat," is reflected in the dedicated kiosks for partner states like Uttar Pradesh, Bihar, Rajasthan, and Maharashtra, creating a virtual map of India.

The Delhi pavilion, modeled after the Red Fort, offers a slice of Chandni Chowk, complete with stalls showcasing shaadi ka joda, papier-mâché handicrafts, and khadi creations. The Bihar stall has drawn crowds with its creative displays, including Barbies performing the Chhath puja. Jammu and Kashmir has reinvented its offerings, going beyond the traditional pheran and pashmina shawls to include wall hangings, cushion covers, and book covers.

The international section features a diverse array of products, from ceramic ware and jewelry to dry fruits and decorative curios. Turkey's door charms and Thailand's trendy accessories have been particularly popular with visitors.