India's Salons Go Premium: AI & Experience Drive Boom

The Indian salon industry is undergoing a significant transformation, moving beyond basic services to a premium, experience-focused model. Rising incomes and increased global exposure are driving this evolution, with demand now extending strongly into Tier 2 and Tier 3 cities. Consumers in smaller towns are increasingly willing to invest in high-performance hair, skin, and makeup services, previously concentrated in metropolitan areas.

Technology, particularly artificial intelligence, is at the forefront of this change. AI is being integrated for diagnostics, personalized treatment plans, and product recommendations, thereby enhancing customer consultations and loyalty programs. This tech-driven approach is enabling salons to offer more tailored and efficient services, contributing to the growth of the organized salon market, which is nearing ₹15,000 crore.

As a result, Indian salons are positioning themselves as lifestyle destinations rather than mere service providers. The focus is on offering comprehensive makeover experiences that blend professional expertise with luxury treatments and smart technology. This ongoing shift, supported by strong demand from smaller cities and technological advancements, indicates a future where salons provide holistic transformations.