Gen Z to Rule India: $1.3T Spending Power by 2030

By 2030, Gen Z is projected to constitute 27% of India's population and command a staggering $1.3 trillion in consumption, according to Redseer Strategy Consultants. This demographic, born between 1997 and 2012, is reshaping markets with a focus on experiences, sustainability, and digital convenience. They value inclusivity, self-expression, and authenticity.

Gen Z's influence extends to the beauty and personal care (BPC) sector, where they are expected to account for nearly $19 billion of India's market by 2030. Their spending on BPC products is substantial, with many allocating over 20% of their disposable income. Beauty trends are becoming genderless, with a surge in men's interest in skincare and cosmetics.

Furthermore, Gen Z will drive half of India's fashion industry by 2030, preferring fast fashion items under Rs 1,000. Their average spend per purchase is lower than millennials, but their user base is significant. Fitness and sports are also priorities, with projections indicating $40 billion in consumption within this sector by 2030.

Healthy eating trends are fueling demand for alternative proteins among Gen Z, with a notable increase in protein supplement listings on quick commerce platforms. Their balanced approach to nutrition and fitness reflects their holistic lifestyle choices and growing economic impact.