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Long Weekends Drive High-Value Indian Travel
25 Jan
Summary
- Travellers prioritize curated experiences and value-led getaways.
- Luxury properties see guests pay more for personalized offerings.
- Average Daily Rates rose approximately 40% for the long weekend.
The Republic Day long weekend, spanning January 23-26, has emerged as a significant driver of discretionary spending for Indian consumers, favoring short, high-value leisure trips. This trend reflects evolving financial behaviors, with travelers prioritizing curated experiences and value-led getaways.
Luxury properties experienced guests willing to pay more for personalized services and unique offerings. Destinations providing a balance of accessibility, experiences, and relaxation saw the highest demand. This period highlighted a shift from price-focused to experience-driven spending, with average daily rates increasing by approximately 40%.
Online travel platforms noted a substantial rise in travel searches, with growing interest in heritage, leisure, and spiritual destinations. Both domestic and international bookings saw an upswing, particularly among younger demographics. Short-haul bus bookings also increased, indicating a preference for nearby escapes.
Cox & Kings reported a nearly 20% increase in bookings, with a 15-18% rise in average spend per booking. This suggests travelers are investing more in better accommodations, guided tours, and structured itineraries to maximize their short breaks.
