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Chennai Gamers Drive Global Success
30 Nov
Summary
- Indian gaming startups are gaining market share with hyper-local and globally appealing titles.
- Regulatory clarity and a proposed AVGC policy boost momentum for the Indian gaming sector.
- Tamil Nadu's gaming scene shows strong growth with increasing applications and returning talent.
Indian gaming studios are finally gaining prominence, leveraging both cultural sensibilities and universal themes to create compelling titles across various genres. Highbrow Interactive, a Chennai-based startup, exemplifies this trend with simulation games set in Indian locales that have found success in Europe and Indonesia. The burgeoning Indian gaming market, valued at $2 billion, is providing fertile ground for these studios.
The sector's growth is further propelled by recent regulatory developments, including the ban on real-money games, which has clarified the distinction between problematic apps and general gaming. The proposed state Animation, Visual Effects, and Gaming (AVGC) policy and a growing talent pool are creating significant momentum. Startups are increasingly scaling up and securing external capital, with a sharp rise in applications from Tamil Nadu-based startups to incubation programs.
