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Farm Prices Plunge, Rural Fortunes Suffer
2 Dec
Summary
- Wholesale crop prices are significantly below Minimum Support Price.
- Farmers face mounting losses and postponed personal expenses.
- Rural FMCG sales growth is slowing down due to reduced incomes.

Indian farmers are facing severe financial strain as wholesale crop prices plummet, often falling below the cost of cultivation and government-set Minimum Support Prices (MSP). Commodities such as onions, potatoes, oilseeds, and pulses are experiencing significant price drops, leading to projected losses for farmers like Deepak Pagar and Abhishek Raghuvanshi. This economic pressure is forcing many to delay essential farm investments and personal expenses, illustrating a stark contrast to previous periods of rural resilience.
The widespread deflation in agricultural prices has a tangible impact on rural economies. While sales of two-wheelers and tractors may see short-term boosts due to GST cuts and the marriage season, the underlying issue of reduced farm incomes is a growing concern. Fast-moving consumer goods (FMCG) companies are observing a slowdown in rural sales growth, a sector that had previously outpaced urban markets. This suggests a broader economic contraction affecting household spending in rural areas.




