Diamond Demand Soars Amid India's Wedding Season

Jewellery demand is robust this wedding season, with an estimated ₹6.5 lakh crore in overall wedding-related spending across India. Chaitanya V Cotha of C Krishniah Chetty Group notes a significant shift towards diamond products, which are showing faster growth and increased premiumisation. This trend highlights evolving consumer preferences, especially for higher-grade diamond offerings.

Buyers are increasingly drawn to bespoke diamond bridal sets and solitaires, with recent moderations in natural diamond prices reigniting interest. While traditional bridal jewellery holds emotional value, demand for lightweight, contemporary diamond pieces suitable for everyday wear is rising. Concurrently, gold coins and bars continue to be a steady choice for consumers focused on wealth preservation, influenced by gold and silver price fluctuations.

The C Krishniah Chetty Group is enhancing its retail strategy with an omnichannel approach, including virtual consultations and private viewing lounges. Bundled wedding programmes are also being offered to engage customers across the entire wedding lifecycle. Industry estimates suggest jewellery accounts for approximately 15% of the ₹6.5 lakh crore wedding expenditure, with a growing share allocated to diamonds.