What is Agentic AI adoption in India's GCCs?

58% of India's Global Capability Centres are currently investing in Agentic AI, with another 29% planning to scale within a year.

How are India GCCs using GenAI?

GCCs are using GenAI in customer service, finance, operations, and IT, with 83% investing and focusing on enterprise-scale deployment.

What are the top priorities for India's GCCs?

Digital transformation, cost reduction, and functional expansion are the top priorities for GCCs, with significant budget allocation to technology.

Home / Business and Economy / India GCCs Leap to AI Deployment

India GCCs Leap to AI Deployment

23 Nov, 2025

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Summary

58% of India GCCs invest in Agentic AI now.
83% of GCCs invest in GenAI, pilots rising.
GCCs shift to innovation hubs beyond cost.

India's Global Capability Centres (GCCs) are transitioning from AI experimentation to full-scale enterprise deployment, with a significant 58% now investing in Agentic AI. The EY GCC Pulse Survey 2025 reveals that 83% of GCCs are already investing in Generative AI (GenAI), marking a rise in pilot programs. This adoption is transforming GCCs into strategic innovation hubs for global enterprises, driven by increasing digital maturity and expanded responsibilities.

GCCs are prioritizing GenAI applications in customer service (65%), finance (53%), and operations (49%), demonstrating a focus on immediate impact. Concurrently, upskilling initiatives are accelerating, with 81% of GCCs training their internal teams. The survey highlights a strategic shift, with GCCs increasingly taking on global decision-making roles, moving beyond traditional cost-saving functions to become centers for innovation and AI-driven transformation.

Geographically, Bengaluru leads GCC concentration (46%), followed by Pune (39%) and Hyderabad (24%), with emerging activity in tier-2 cities. Key priorities include digital transformation and cost reduction, with substantial budgets allocated to technology and talent. Despite facing challenges like regulatory complexities and talent shortages, India's GCCs are leveraging their talent pool and AI ecosystem to create innovation arbitrage, fundamentally changing global work operations.