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2026: India's Electric Car Market Gears Up for Mass Appeal
11 Jan
Summary
- India's EV market expansion expected to reach new milestones in 2026.
- Maruti Suzuki and Toyota Kirloskar Motor to launch new electric models.
- Existing players like Mahindra and Tata Motors are expanding their EV portfolios.
India's electric passenger vehicle market is anticipated to transition towards mainstream acceptance in 2026, fueled by the entry of major automakers and expansion by existing leaders. Following an 85.6% surge in sales in 2025, the market is expected to see a more competitive landscape with increased model offerings and strategic pricing. Maruti Suzuki will launch its eVitara this month, with Toyota Kirloskar Motor introducing the Urban Cruiser EV on January 20, leveraging shared platforms to challenge early specialists.
Incumbent manufacturers are preparing for increased competition. Mahindra launched the XUV 3XO EV and is set to deliver the seven-seater XEV 9S. Tata Motors, which led the market in 2025, plans to introduce the Sierra EV and its premium Avinya range later in 2026. International companies like Vietnam's VinFast are also expanding, with new models planned from Kia India and Hyundai targeting the compact SUV segment.
