Home / Business and Economy / Luxury Brands Fuel Film Production Boom
Luxury Brands Fuel Film Production Boom
24 Jun
Summary
- Phantasm Group, known for luxury brand partnerships, is acquired.
- Vixens, Phantasm's film arm, produced recent acclaimed films.
- The Independents expands capabilities with this strategic acquisition.
The Paris-based communications group, The Independents, has announced the acquisition of Phantasm Group, a company specializing in advertising and film production. Phantasm Group is recognized for its production arm, Vixens, which has been involved in recent notable films such as Jacques Audiard's 'Emilia Pérez' and James Grey's 'Paper Tiger.'
Phantasm Group's operational model involves development, financing, and production, with a unique strategy of partnering luxury brands as creative and financial collaborators. This approach has led to the production or co-production of over 20 feature films. Recent projects benefiting from this model include 'Emilia Pérez,' produced by Saint Laurent Productions, and 'Chien 51,' backed by Lacoste.
Founded in 2015, Phantasm Group has a history of collaborating with renowned directors and has worked with clients like Dior, Prada, and Louis Vuitton. The group also comprises Phantasm, focusing on commercials and music videos, and Phenomena, representing acclaimed photographers. The Independents views this acquisition as a strategic move to enhance its creative depth and expand its integrated global offering in brand communications and entertainment.
