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IAS Drives 16% Revenue Growth with AI Focus
28 Nov
Summary
- Company reported 16% total revenue increase and 35% adjusted EBITDA margin.
- Expanded deal with Samsung, a major Connected TV (CTV) partner.
- Launched new product offerings to enhance ad efficiency and transparency.
IAS reported a highly successful second quarter, surpassing its own projections with a 16% increase in total revenue and achieving a 35% adjusted EBITDA margin. This strong performance has led the company to raise its full-year financial outlook. IAS attributes its continued business momentum to a customer-obsessed strategy, heavily leveraging its AI infrastructure to proactively address evolving customer needs within the dynamic AI landscape.
The company detailed its strategic execution across product priorities: performance, reach, and innovation. Significant progress was noted in performance products, particularly for Connected TV (CTV), which is experiencing rapid growth in media spend. IAS solidified its international leadership in CTV through its Publica products, partnering with major global broadcasters. A key development was the two-year expansion and renewal with Samsung, their largest original equipment manufacturer partner in the CTV sector.
Further expansion was seen in APAC with a strategic deal signed with Australia SBS to monetize live sports inventory, focusing on the 2026 FIFA World Cup. IAS also advanced its buy-side offerings by extending Quality Sync (QSP) into CTV inventory, providing advertisers with transparent insights into ad delivery and optimizing ad spend pathways across various DSPs. These performance products, part of the Total Media Performance bundle, have demonstrated significant returns, delivering an 8x more efficient eCPM and nearly $9 in return on ad spend for every dollar invested.
