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Hyrox Fitness Brand Acquired by L Catterton
9 Sep
Summary
- L Catterton now holds a majority stake in the Hyrox fitness competition brand.
- Investment firm L Catterton led the acquisition from Infront Sports & Media AG.
- Hyrox founders Christian Toetzke and Moritz Fürste were part of the buying group.
A significant investment has been made in the fitness competition sector, with a group led by L Catterton acquiring a majority stake in Hyrox. This deal, finalized recently, sees the popular fitness brand transition from its previous owner, Infront Sports & Media AG. The acquiring consortium represents a powerful combination of investment expertise and industry insight.
Key figures involved in the acquisition include Hyrox's own founders, Christian Toetzke and Moritz Fürste. They have joined forces with venture capital firm WndrCo, notably founded by entertainment industry veteran Jeffrey Katzenberg. This strategic move by L Catterton and its partners is expected to fuel Hyrox's continued expansion and development in the global fitness market.
