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Hulken Revolution: Chic Wheels for the Modern Hustle
10 Apr
Summary
- Hulken bags blend utility with fashion for entrepreneurs.
- Sales surged from $390,000 in 2020 to $29 million in 2024.
- The brand is expanding into travel and exploring retail partnerships.
In New York City, Hulken bags have rapidly evolved into a trendy accessory, offering a chic alternative to traditional shopping carts. Initially designed with urban living in mind, their foldable structure and durable, water-resistant plastic have made them popular among Gen Z. These bags are increasingly viewed as status symbols, especially among entrepreneurs and creative professionals.
Hulken's sales have experienced substantial growth, soaring from approximately $390,000 in 2020 to $29 million in 2024, with projections for even higher revenue. The brand is actively diversifying its offerings, including a new carry-on-size travel tote and experimenting with innovative materials. Partnerships with retailers and designers are also on the horizon.
Founded in 2018, Hulken's design was inspired by a need for a functional solution to carry multiple items. The brand has also benefited from expert design input, including from a former Louis Vuitton luggage designer, leading to accolades like the Accessories Council 2025 Design Excellence Award. Despite challenges from tariffs and supply chain disruptions, Hulken aims to continue making 'schlepping easier and more chic'.
