Home / Business and Economy / Homebuyers Shift: Upgrade Market Surges
Homebuyers Shift: Upgrade Market Surges
17 Feb
Summary
- Housing cycle now driven by upgrade purchases, not entry-level buyers.
- Sales in Rs 50 lakh-Rs 1 crore category dropped 8% recently.
- Affordability constraints impact lower and mid-income purchasers.
Demand for housing units priced below Rs 50 lakh has experienced a sharp decline over the past year. This trend is attributed to first-time buyers stepping back from the market. Concurrently, active purchasers are increasingly favoring larger, higher-value homes, indicating a move towards upgrade purchases. This shift suggests the current housing cycle is driven less by entry-level interest and more by homeowners seeking to move up.
Further evidence of this market dynamic is seen in sales figures for the Rs 50 lakh to Rs 1 crore category, which dropped by 8% over the same period. This decline suggests that affordability constraints are significantly impacting both lower and mid-income purchasers. The overall housing market is therefore showing a distinct pattern influenced by these evolving buyer preferences and economic pressures.
