Honasa Consumer Expands into Men's Grooming Market

Honasa Consumer, the parent company behind popular brands like Mamaearth, has strategically expanded its market presence by acquiring Reginald Men. This move signals a formal entry into the men's personal grooming segment, a category previously approached indirectly by the company. The acquisition involved a significant financial transaction, underscoring the brand's perceived value.

Reginald Men, launched in August 2022, has rapidly established a niche in premium men's personal care, particularly with its sunscreen and serum offerings. The brand reported substantial revenue of over Rs 70 crore in the twelve-month period preceding November 2025, demonstrating strong market traction. This acquisition also bolsters Honasa's foothold in South India, a key revenue-generating region for Reginald Men.

The parent company, Honasa Consumer, reported robust financial performance, with Mamaearth's revenue seeing a 16.5% increase to Rs 538 crore in Q2 FY26. The company also shifted from a loss to a profit of Rs 39 crore in the same quarter, indicating overall growth and positive financial momentum.