How many consumers shopped over the recent holiday weekend?

Nearly 203 million consumers shopped over the holiday weekend, setting a new record.

Did consumers only shop for gifts during the holiday sales?

While gift buying is significant, consumers increasingly purchased a variety of items to capitalize on deals.

How much holiday shopping remains after the weekend sales?

Consumers have completed only about 40% of their holiday shopping, with significant opportunities remaining.

Home / Business and Economy / Record Shoppers Spent Big This Holiday Weekend

Record Shoppers Spent Big This Holiday Weekend

3 Dec

•

Summary

Nearly 203 million consumers shopped over the holiday weekend, a record number.
Shoppers spent significantly, indicating strong consumer spending despite promotions.
54% of shoppers took advantage of early holiday sales before the main period.

Record Shoppers Spent Big This Holiday Weekend

This past holiday weekend saw an unprecedented surge in consumer activity, with nearly 203 million shoppers hitting stores and online platforms. This figure surpassed previous records and expectations, signaling robust consumer engagement. The trend was not limited to sheer numbers; consumers also demonstrated strong spending habits, providing a much-needed boost for retailers during this crucial period.

The data also revealed a significant trend in early purchasing, as 54% of shoppers took advantage of pre-holiday sales and promotions. This strategic approach to shopping suggests consumers are keen on securing deals amidst concerns about future prices. Despite this early activity, a substantial portion of holiday shopping, approximately 53%, remains, indicating a long runway for continued retail sales.