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Hispanics: Media Giant's Prime Advertising Focus
12 May
Summary
- Media giant emphasizes deep understanding of U.S. Hispanic consumers.
- Sports, music, and entertainment form core of advertising offerings.
- Innovative content like vertical video and creator events target new audiences.
A leading Spanish-language media company is emphasizing its unique position to reach and engage U.S. Hispanic consumers, stating, "We get Hispanics." The company's advertising sales strategy revolves around a powerful combination of live sports, music, and entertainment programming.
Key offerings include extensive soccer rights like CONMEBOL Libertadores and Mexican National Team matches through 2034, alongside partnerships for the Super Bowl and Formula 1. The company is also innovating with content, including short-form vertical videos on its ViX platform that have garnered over a billion views. Partnerships with global music star Marc Anthony and creator events with MrBeast aim to attract diverse audiences and offer immersive advertising experiences.
