Home / Business and Economy / Hindus Embrace Dhanteras Tradition, Boost Gold Sales
Hindus Embrace Dhanteras Tradition, Boost Gold Sales
18 Oct, 2025
Summary
- Dhanteras on October 18, 2025 sees surge in gold purchases
- Jewelers offer 22K gold at Rs 11,865 per gram
- 24K gold priced at Rs 12,725 per gram
As Hindus in India prepare to celebrate the auspicious Dhanteras festival on October 18, 2025, a surge in gold purchases has been observed across the country. The traditional celebration of Dhanteras, which symbolizes prosperity and wealth, has led to a spike in demand for gold jewelry from leading brands.
Jewelers like Malabar Gold & Diamonds, Joyalukkas, and Kalyan Jewellers are offering 22K gold at a rate of Rs 11,865 per gram. The India Bullion and Jewellers Association (IBJA) has also reported varying prices based on the purity of gold, with 24K gold priced at Rs 12,725 per gram.
This annual tradition of buying gold during Dhanteras is deeply rooted in Hindu culture, as it is believed to bring good luck and financial success. The increased footfall in jewelry stores and the high demand for gold items reflect the significance of this festival for the Indian community.
