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Hershey Adds Salty Snacks to Halloween Haul
20 Aug
Summary
- Hershey is expanding Halloween offerings beyond candy.
- Salty snacks like popcorn and pretzels are now included.
- This shift is influenced by consumer health focus.
Hershey is diversifying its Halloween portfolio for 2026 by introducing a broader selection of salty snacks. This expansion moves beyond the traditional candy bowl, incorporating brands such as Pirate's Booty, SkinnyPop, and LesserEvil. These new offerings are designed to meet consumer demand for healthier eating options and greater variety during the Halloween season.
The company's strategy includes introducing snack packs of Pirate's Booty and Halloween-themed SkinnyPop. LesserEvil popcorn, featuring pumpkin spice and other fall flavors, is also part of the lineup. These additions aim to cater to various occasions, including trunk-or-treating and parties, acknowledging the growing role of salty snacks.
Despite the expansion into salty snacks, Hershey acknowledges that chocolate remains a core element of Halloween celebrations. The company reported strong resilience in chocolate sales, with double-digit growth in snack-sized chocolates compared to the previous year. Sugar-free options have also seen significant growth.
