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Hero MotoCorp's Electric Scooter Surge
15 Feb
Summary
- Hero's scooter sales grew 45.5% year-on-year in FY26.
- The Vida VX2's Battery-as-a-Service scheme dropped its price.
- Hero plans to expand the Vida electric scooter line in 2026.
As the industry moves into 2026, Hero MotoCorp is redefining its position in the scooter segment, a market where it previously lagged. The company's scooter sales saw a remarkable 45.5% year-on-year increase from April to December FY26, reaching 406,500 units. This growth significantly outpaced the industry's 12.9% expansion.
The electric scooter brand Vida has been a primary catalyst for this success. Vida's sales rocketed by 172.3% to 103,213 units in the same period. Analysts credit the Vida VX2, launched in July 2025, for finding a strong market fit, especially with its Battery-as-a-Service (BaaS) scheme. This innovative offering detached battery costs, bringing the VX2's upfront price below Rs 50,000.
Hero's petrol scooter offerings also contributed to the momentum. The refreshed Destini and Xoom models, released in January 2025, gained traction throughout the year. Even without Vida, Hero's petrol scooter sales grew by a robust 25.6%, demonstrating the brand's competitiveness. This performance contrasts with market leaders like Honda Motorcycle & Scooter India, which saw 1.6% growth, and TVS Motor Company's 26.1% increase.
Looking ahead, Hero MotoCorp intends to broaden the Vida electric scooter range in 2026 with models positioned below the VX2. The company aims to leverage its extensive rural network to introduce affordable EV solutions in tier-3 markets, potentially establishing a new benchmark for scale in the BaaS model.
