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Home / Business and Economy / HBO Max Hikes Prices Amid Streaming Wars

HBO Max Hikes Prices Amid Streaming Wars

Summary

  • HBO Max raises prices on all plans
  • Disney+, Apple TV, Netflix also recently increased prices
  • Streaming market becoming increasingly saturated
HBO Max Hikes Prices Amid Streaming Wars

As of October 21, 2025, the HBO Max streaming service has announced significant price increases across all of its subscription plans. The Basic with ads plan is now $10.99 per month, up $1 from the previous price. The Standard plan has increased by $1.50, now costing $18.49 per month. The Premium plan has seen the largest hike, going up $2 to $22.99 per month.

These price changes come as the streaming landscape becomes increasingly saturated with options for consumers. Just last month, Disney raised the prices of its Disney+ plans and bundles. In August, Apple hiked the cost of its Apple TV service by 30%. Earlier this year, Netflix also increased its subscription fees.

According to WBD CEO David Zaslav, the price increases are justified by the high-quality content and production values offered by HBO Max. Zaslav stated that the company believes its services are "way underpriced" and that the quality across its motion picture, TV, and streaming divisions gives it the opportunity to raise prices.

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As of June 30, 2025, WBD reported having 125.7 million paying subscribers across all of its streaming services, including HBO Max and its legacy linear HBO subscribers.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.

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HBO Max has increased the price of its Basic with ads plan by $1 to $10.99 per month, the Standard plan by $1.50 to $18.49 per month, and the Premium plan by $2 to $22.99 per month.
Disney+ raised the prices of its plans and bundles last month, Apple hiked the cost of Apple TV by 30% in August, and Netflix increased its prices earlier this year.
According to WBD CEO David Zaslav, the price increases are justified by the high-quality content and production values offered by HBO Max, and the company believes its services are "way underpriced."

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