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Harley-Davidson Stock Plunges Despite Revenue Surge
11 Dec, 2025
Summary
- Harley-Davidson stock has fallen over 25% in 2025.
- Motorcycle sales revenue increased 34% to $822 million in Q3 2025.
- Harley-Davidson Financial Services operating profits soared 472%.
Despite being an iconic American brand, Harley-Davidson's stock has seen a sharp downturn, losing over 25% of its value in 2025. This performance contrasts with its peer, Polaris, which has seen significant gains. While consumer confidence remains low, impacting discretionary spending, Harley-Davidson's recent financial reports show underlying strengths.
In the third quarter of 2025, motorcycle sales revenue surged by 34% to $822 million, supported by a 33% increase in global shipments, indicating a strengthening market. The company's strategic focus on higher-priced models helped mitigate the impact of increased input and tariff costs on operating profit, which saw only a minor 2% decrease.
The most dramatic gains were reported by Harley-Davidson Financial Services (HDFS), with operating profits jumping an impressive 472% to $439 million. This growth was propelled by HDFS selling over $5 billion in receivables to KKR and Pimco, an asset-light strategy that bolsters financial performance.
