Home / Business and Economy / GWM's European Comeback: 10 New Models in 2 Years
GWM's European Comeback: 10 New Models in 2 Years
21 Apr
Summary
- Great Wall Motor plans to launch at least 10 new models in Europe within two years.
- The automaker aims to double overseas sales to 1 million vehicles by the end of the decade.
- GWM intends to build a factory in Europe with a 300,000-car annual production capacity by 2029.
Great Wall Motor (GWM) is set for a major European resurgence, announcing plans to introduce a minimum of 10 new vehicle models to the continent within the next two years. This follows a previous attempt to gain market share that did not meet expectations.
Over the coming year, GWM will initiate sales in 13 European countries, aiming to rectify past struggles in the competitive market. The company's strategy includes a diverse range of powertrains, featuring hybrid, electric, and combustion-engine options, starting with the Ora 5 in early 2026.
Key product launches planned include the Jolion Max SUV and the H7 off-road model later this year. GWM's objective is to significantly boost its international presence, targeting one million overseas sales by 2030. Furthermore, the automaker intends to construct a factory in central or southern Europe with an annual output of 300,000 vehicles by 2029.
