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GWM Eyes SA Plant: Mercedes-Benz Talks Underway
19 Mar
Summary
- Great Wall Motor is considering sharing or buying a South African plant.
- The automaker has engaged in discussions with Mercedes-Benz regarding options.
- GWM aims for local production to mitigate import measures and boost exports.
Great Wall Motor (GWM) is evaluating its manufacturing strategy in South Africa, with discussions underway to either share a production facility or acquire an existing plant. The company has reportedly engaged with Mercedes-Benz and Nissan regarding these potential collaborations. GWM's objective is to establish a local manufacturing presence, which can serve as a hedge against potential import restrictions and enable future export opportunities.
Executives from GWM South Africa have confirmed ongoing dialogues with multiple stakeholders, including the South African government. While GWM was outbid by Chery Automobile for Nissan's plant, they continue to assess their options for local production. The company is considering which of its global products to manufacture locally, with a new model codenamed EC15 being a strong contender due to its potential for localization and export to European markets.
