Why do Gujarati students and professionals carry food to the US?

They carry home-cooked Gujarati snacks like thepla and khakhra for authentic taste, pure vegetarian options, and affordability compared to local US food.

What makes home-made Gujarati snacks popular among NRIs?

The appeal lies in the genuine 'ghar ka khaana' taste, healthier preparation, and lower cost compared to FMCG products available abroad.

How do small Gujarati food businesses reach international customers?

These businesses primarily rely on word-of-mouth, community networks, and direct shipping of vacuum-sealed food items to countries like the US and UK.

Home / Business and Economy / Gujarati Bens Feed Global Desis

Gujarati Bens Feed Global Desis

23 Nov

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Summary

Home-cooked Gujarati snacks are vital for NRIs in US, UK, Canada.
Women entrepreneurs run these food businesses from home kitchens.
These ventures thrive on word-of-mouth, offering authentic taste.

Home-grown food businesses, primarily run by Gujarati women from Mumbai and Ahmedabad, are a thriving success among Non-Resident Indians (NRIs) in the US, UK, and Canada. These entrepreneurs, often referred to as 'bens,' meticulously prepare traditional Gujarati snacks like thepla, khakhra, and farsan. Their offerings are highly sought after by students, tech professionals, and other NRIs who crave authentic home-cooked meals while living abroad. The demand stems from a desire for familiar flavors, pure vegetarian options, and a cost-effective alternative to expensive international food markets.

These ventures, some with decades of history like Induben Khakhrawala and Lijjat, have grown through word-of-mouth referrals, leveraging the strong entrepreneurial spirit within the Gujarati community. Without formal marketing, they have built a global presence, shipping their vacuum-sealed products to various countries. The food serves as more than just sustenance; it represents nostalgia, comfort, and a connection to their roots for the diaspora.