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Groww Unveils AI Investing Assistant: You Stay in Control
28 Feb
Summary
- Groww introduces GR-1, an AI assistant providing personalized portfolio insights.
- Retail investors can now access the secondary bond market through Groww's platform.
- New features aim to empower investors with AI while maintaining user control.

Groww is integrating advanced AI and technology to offer 'responsible intelligence' to investors, emphasizing consent and transparency. The firm unveiled GR-1, an AI assistant that analyzes markets and news to provide personalized portfolio insights. This tool acts as an advisor, requiring explicit user approval for any action, thus keeping investors in control.
Further expanding its offerings, Groww has made the secondary bond market accessible to retail investors, allowing them to buy and sell bonds similarly to stocks. The platform now features curated bond listings with risk evaluation frameworks.
Active traders receive significant upgrades, including a high-frequency trading mode and infrastructure enhancements for reduced latency. The company also introduced behavioral safeguards in its F&O segment, such as risk alerts and optional trading locks to prevent impulsive decisions.
Groww is also simplifying family wealth management by allowing users to manage investments for their entire family from a single login. The company now positions itself as a comprehensive financial platform, offering everything from basic SIPs to advanced wealth management, with AI integrated throughout its services. Key features like GR-1 and Groww Prime remain opt-in, ensuring a self-directed experience is still available.




