Home / Business and Economy / Greggs Sales Soar: New Stores Drive £1.1bn First Half Boost
Greggs Sales Soar: New Stores Drive £1.1bn First Half Boost
29 Jul
Summary
- Total sales reached £1.1bn in the first six months of the year.
- 34 new outlets were opened, increasing the total to 2,773 stores.
- New products like chicken rolls and healthier salads boosted sales.
Greggs announced a strong financial performance for the first half of the year, with total sales climbing to £1.1 billion. This represents a 7.2% increase compared to the same period last year. The company's expansion strategy, which involved opening 34 new stores on a net basis, was a key driver of this growth, bringing the total number of Greggs locations across the UK to 2,773 by the end of June.
The bakery chain's success was further bolstered by the introduction of new and improved menu items. A new chicken roll launched in April proved to be a significant hit, while a relaunched salad range offered healthier, protein-rich options. Innovative drinks, including matcha and other refreshers, also attracted younger consumers.
Existing stores saw a comparable sales increase of 2.1%. The company's pre-tax profit rose by nearly 20% to £76 million, attributed to effective cost control and the successful expansion of its 'bake at home' frozen range in supermarkets like Tesco and Iceland.
This performance marks a notable turnaround from the previous summer, when hot weather impacted sales of core products. Greggs is continuing its expansion, focusing on high-quality locations and adapting its menu to changing consumer tastes and trends, aiming to outperform the market.
