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Goop Cuts Staff for AI Push
13 May
Summary
- Goop is reportedly undergoing staff layoffs this week.
- Profitability and the adoption of an AI workflow are cited.
- Moj Mahdara has been brought in as a consultant.
Goop, the wellness brand founded by Gwyneth Paltrow, has reportedly implemented staff layoffs. Reports indicate that the company is shifting towards an AI workflow, a move apparently driven by a focus on profitability and increased efficiency.
While the precise number of employees let go is not definitively confirmed, sources suggest a notable reduction in workforce. This is not the first instance of staff cuts at Goop, as a significant percentage of the workforce was reportedly laid off in 2024.
In response to these changes, Gwyneth Paltrow has enlisted Moj Mahdara as a consultant. Mahdara, who previously partnered with Paltrow on her venture capital firm Kinship Ventures, is reportedly tasked with guiding Goop from its current financial challenges to a more stable position.
