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Google Sued Over AI Software Trademark 'Flow'
9 Feb
Summary
- Autodesk claims Google infringed its 'Flow' trademark for AI software.
- Autodesk alleges Google misled them about commercializing 'Flow'.
- The lawsuit seeks damages for consumer confusion and harm.
Autodesk has filed a lawsuit against Google, alleging trademark infringement of its 'Flow' software. The complaint, lodged in San Francisco federal court on February 9, 2026, asserts that Google improperly used the 'Flow' trademark for competing AI-enabled software targeting the same creative markets.
Autodesk stated it began using 'Flow' in September 2022 for visual effects and production management products. They were surprised by Google's launch of its own 'Flow' software in May 2025. Autodesk claims Google previously assured them of no commercialization plans for 'Flow,' yet later sought trademark protection in Tonga.
Google is accused of using the Tongan application to secure similar U.S. trademark rights. Autodesk contends that Google's actions, including marketing 'Flow' at industry events like the Sundance Film Festival, were intended to overwhelm their market presence. The company is seeking compensatory and punitive damages for alleged consumer confusion and harm.
Autodesk, valued at approximately $51 billion, highlighted the significant market value difference compared to Google's parent company, Alphabet, valued at about $3.9 trillion. This legal action follows Autodesk's recent announcement of workforce reductions as it focuses on cloud and AI investments.
