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Baker Quits Goldman Sachs for Sweet Success
7 Jun
Summary
- Wealth manager Allison Sheehan left Goldman Sachs for her cake business.
- Her business, 'The Investment Baker,' grew rapidly through social media.
- She is pursuing an MBA and plans to build a CPG empire.
Allison Sheehan, a former wealth manager at Goldman Sachs, has left her corporate career to fully pursue her passion as "The Investment Baker."
Sheehan gained a following by sharing videos of her elaborate cake-making process before and during her shifts at the financial firm. Despite her colleagues' support, Goldman Sachs' compliance team repeatedly intervened due to her use of the word "investment" in her social media handles.
After a second warning from the compliance team and a desire to dedicate herself fully to her baking business, Sheehan resigned from her Wall Street position. She was motivated by the need to prove her entrepreneurial experience for her MBA application at Northwestern's Kellogg School of Management.
Sheehan's entrepreneurial journey began in college, selling cakes to sorority sisters and expanding into the Dallas area. Upon joining Goldman Sachs, she revived her baking Instagram, which grew significantly, attracting high-profile clients like Goop and Gigi Hadid.
Now a full-time entrepreneur, Sheehan produces 10 to 30 cakes weekly and is developing plans for her CPG brand, Alleycat Baking Co. She is also pursuing her MBA and considering opening a brick-and-mortar store, leveraging business skills acquired during her time in finance.
